They do this bullshit all of the time.
They've done this bullshit with: Bitcoin/Crypto, COVID/vaccines, forced immigration, you name it. They pour a bunch of money on someone who "runs out in front of the parade" to lead the dissidents. Sometimes that person will say really edgy shit in order to get people to follow them. Other tricks, they'll release memes preemptively, but add misspellings and grammatical errors.
What do they always have in common? Huge fucking marketing budgets.
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