I they want the final control over the perception of every single topic of interest / their involvement etc. Same with even single words. 'Woke' used to be a Alex Jones term for meaning one of us at poal. Being a part of the 'Resistance' also was.
They don't care exactly if they even still make something "look bad" (At least consciously, subconsciously they probably made it look fun etc). So long as THEY are in control of the final perception either way.
Ie what is their obsession with the wild west? What's their obsession with dinosaurs? "Crime shows".
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