Publicly traded on the stock exchange since the 60s, the NYSE since the early 80s, employs over 9000 people and has a turnover of $4 billion. They're not some mom and pop run business, they're exactly the opposite. They couldn't give a fuck about anything and like any other giant company would go "woke" if it thought they'd make $1 net from it.
The flowers family still has control of the company. I grew up with em. They are cutthroat business people and understand how to make a dollar and the reason they haven't gone woke is because politics doesn't sell as much as neutrality.
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