Because brigade buying with the primary intent to manipulate the price up is not the behavior of a free market. You might feel differently if someone was doing this stuff to your company or place of employment. There's a good chance gamestop will lose its credit securitizations if their stock overcorrects and drops to much lower than it would have without all this crap. No operating credit = downsizing or even bankruptcy. All so stupid fuckers on the internet wanted to be edgy, play games, and make some money.