I've not had a single flash drive survive more than 3 years of use, and many have failed in less than 6 months.
I have flash drives and SD cards from my childhood (older than 10 years) that still work, and a few (especially by the brand Hama, which I can't trust accordingly) where files went corrupt after a few months.
Yeah IDK why my failure rate with flash drive seems higher than the norm. But I've met people who have had even worse luck with them so my take away is that they are wildly variable.
SD cards however have been pretty solid for me. Regardless I treat them the same, ie. they are for temporary or non-critical storage only.
FWIW I've had some luck bringing bad flash drives back to life with a program called SD Card Formatter. The data is gone of course, but in perhaps 1/4 of the cases the drive is usable again.
File system reformatting can only make the device completely useable again if there is no actual hardware damage.
I guess my point is that on occasion a flash drive will appear to go bad and you won't be able to format it using the usual method BUT tools exist that may let you overcome that. This happens when the drive becomes so corrupted for whatever reason that Windows is no longer able to recognize it as a drive. But yes as you point out in this case the circuitry itself is fine.
If you're using them a lot, lots of R-W cycles, you're probably killing them. Flash drives have a very limited write cycle life. My employer found that out when they tried to use no-name cheapies in data collection devices that wrote once a minute. Average life was a couple of months.
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