Make it smell like soap.
Was sitting around the living room yesterday, and the old folks were watching the TV.
The was some doco about Indians, and I think they now realise that Indians are actually sub-human. Especially when this came on:
https://www.youtube.com/watch?time_continue=73&v=NG86jQZJ7z8&feature=emb_logo#t=57s
(post is archived)