LOL, I was going to mention it's a day late and a dollar short for linear broadcasting. Most people have long since given up consuming entertainment this way.
However, it's possible it could compete with streaming by keeping OTA free. Streaming is showing the same bullshit as cable.
Both radio and television passed the "more ads than program" event horizon years ago. I would guess that it's primarily older people watching it now.
From an advertiser point of view, that's not good either: they're competing for attention. If the ad load is high, their message is diluted.