That is the double speak you are now seeing through. They speak the truth in a manner that you think they are saying something else. They start with what you feel is a starting point, like "Go Americans" , so when they say things like "We", you think you are on the same team as them. Then they use non descriptive words that do not challenge your inaccurate stating point. Imagine being at a christian church service where the pastor talks about God, smiting his enemies, how dumb they are but doesn't clarify that he is really talking about Yahweh and not Jehovah. In that case , the pastor is speaking to the people in attendance and calling them stupid, and laying out plans for their own destruction, all the while the flock cheers on about thier own self destruction..