Oh yeah, that's the one I missed. Costs of Falcon were supposed to be an order of magnitude less than expendables. Actually at best marginally cheaper than comparable expendables. Given the way SpaceX has been subsidized, it's possible that commercial launches are being priced at a big loss. The conspiracy theory take is that Falcon's claimed cost advantages from reuse were a cover for USgov's political agenda to buy back dominance of the commercial space launch market.