I'm fine with walking them through the metrics. But as you know, with a lot of this stuff, there's only so much you can do to control the quality of leads (I'm talking outside of ecommerce businesses). I think a lot of my clients were just in tough industries. For example, I was focused on lawyers and mortgage brokers pretty heavily. If I could have landed a whale or two, I would have been sitting pretty. But I just never could. I had a bunch of smaller clients and legal, for example, 'aint a cheap vertical in PPC. I think a lot of the problem is that I focused on tough verticals. And if the client is no good at selling themselves to prospects that I bring in, then they fuck us both. I also wasn't cheap, like you.
In terms of contracts and not getting caught, I have been very intentional about who I work for. Both companies know I do outside work and they're fine with it. As you know, this is a results driven business at its core. As long as I produce results, I'm good. And everything in that regard is going swimmingly. And neither of these companies are insistent that I do "x number of hours of work", just that shit gets done and it's high quality.
Anyhow, to that point, anyone who wants to be overemployed needs to be intentional and strategic in who they work for. Not all companies run the same just because the job is in the same field. For example, overemployed.com was saying not to try and work for any FAANG companies (Facebook, Amazon, Apple, Netflix, Google) and be overemployed, and I think that makes a lot of sense.
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