This only became an issue because of Shia LaBeouf. When Trump won the first time LaBeouf set up a webcam outside a New York museum. He wanted to divide people by having them walk up to the cam and say, "He will not divide us." The public made it a point to troll him. A pair of the trolls would wave about white objects, one of which was a gallon jug of milk.
It was the work of months by the anti-White racists but eventually this became an ongoing endeavor. Just know that every time you see "Milk is Racist" they are continuing to feed the troll.
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