I hope this fails miserably. If subscription based car features ever become mainstream, we can all thank the idiot BMW drivers who made it possible.
If you can afford a BMW $18 isn't shit to you and if you can drop in and out of the subscription, you wouldn't be subscribed during months where you don't use it, further reducing the cost. The real test will be when it gets to mass market auto producers for the 15-35k vehicle price point.
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