Step 1: Find a negative term and make it the only real evil. All other evils, from pedophilia to incest is nothing next to this term. Step 2: Constantly change the definition of a term so no one can ever know what it means so it means nothing but remains inherently negative and evil. Step 3: Use that term against all your opponents and you become the moral authority no matter what evil you do. Your followers would rather die than have that term applied to them.
Step 1: Find a negative term and make it the only real evil. All other evils, from pedophilia to incest is nothing next to this term.
Step 2: Constantly change the definition of a term so no one can ever know what it means so it means nothing but remains inherently negative and evil.
Step 3: Use that term against all your opponents and you become the moral authority no matter what evil you do. Your followers would rather die than have that term applied to them.
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