Honestly, that subject matter is suppressed. It's hard to find good stuff. Here is what you need to know... In Neuroscience studies, a common lesson in the first semester is with a sea slug. You touch it with ice, then you wait a moment and give it a minor electric shock to shrivel. Wait, repeat. By the 12th time, the slug will shrivel with just the touch of ice. With no brain, it learns the association. This is the basis of how the media executes NLP... twelve different ways with the same Patterning and people absorb a propaganda message. Some is more fancy than others, but it's pretty simple.