Obviously they don't sell liters of it.
Why not? The stuff I get comes in liters. When you have 5-6 people eating a pancake/waffle breakfast every couple of weeks it actually goes pretty fast.
Because of the price point they sell in smaller units to trick people into thinking it isn't quite so expensive.
Sadly it works.
Worst is when they do the comparison for you. But one item is $/lb and the other is ¢/oz.
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