It's not that alternative sweeteners don't cause a metabolic reaction. Perhaps people like plausible deniability. What would happen to the person who is able to measure the caloric effect of calorie free sweeteners?
Fyi, neurologist friend swears up and down that sugar is better for your brain than the fake stuff. He tells all his patients to drink water and to avoid artificial sweeteners.
It's odd that we have to be told to drink water.
Yep. Most people would rather be lied to comfortably than actually take responsibility or make the apporpriate lifestyle changes to better improve themselves.
I believe that plausible deniability is just another way of saying "Lack of transparency". It allows governments, corporations and most institutions to skirt the need for transparency and integrity. They would rather spend time or money finding legal ways to lie than just be honest. Probably because honesty might destroy their bottom line. This is why I believe its up to each individual to do their own research and trust their own instincts rather than always listen to what the "experts" say most of the time.
And I would tend to agree with your neurologist friend. Im not an enemy of sugar and still enjoy it (the real thing I might add) because it does provide psychological benefits... when enjoyed in moderation. One of the most effective decisions of my weight loss journey was to not drink sugar, rather eat it instead. This one choice allowed me to see how much sugar is in our drinks from breakfast to dinner and even casually in alcohol. Unfortunately for most Americans, these food companies want you addicted to their food which is why they add sugar (including artificial ones) into the solid stuff as well giving us a double whammy of glucose.
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