The user who figured it out and got this rolling ("DeepFuckingValue") has been a regular poster in the WallStreetBets subreddit, and his portfolio came from humble beginnings. He's regularly posted screen grabs of his positions. He's cashed out a small fraction of what he's made, and it's fuck you money (I think around $30 million). He was able to do it in such a way that has minimal impact on retail investors. So he's set for life and is playing with house money. He's had every opportunity to sell out, but all signs point to him and a significant number of WallStreetBets investors intending to hold the line (no selling) and bring the pain. Many are wanting to sell at $5000+ when the shorts are due to be covered. We'll see what happens. Friday and Monday should be interesting days.