lolbertarian wishfull thinking. people should.... ideally it would work this way.... people ought to do this.... no. people must have hard boundaries and be punished for lying, misleading, biased broadcasting, trespass, theft and all manner of tort. instead of moralizing you need to speak in terms of legality. instead of 'companies should not pollute the river' say 'your pollution of the river is nonconcentual theft of the commons, involuntary transaction, it is not fully informed, it is a negative externality and non productive and will be fully punished for these trespasses of the commons.