If they can produce a board for $35 with the same capabilities and actually manufacture them, perhaps they can pull it off.
It will need documentation, compiler and interpreter support. It will be hard to compete against Raspberry Pi. I just bought a bunch of Raspberry Pi clones called a Le Potato. It was an attempt to do what Raspberry Pi did. The hardware is faster, nice. But lacks WiFi and any support. It costs $55. The only reason I bought it was because you can't buy a Raspberry Pi today.
they now have WiFi support. Posted a article already https://techcrunch.com/2022/06/30/raspberry-pi-introduces-a-6-board-with-wi-fi/
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