You call that "questioning the narrative"? Wow, so bold to recognize their website discusses the cricket. How many people do you imagine will eat some that (((popcorn))) over the next year without initially knowing what's it in? 20%? How many unsuspecting victims will be preyed on by social justice warriors with cameras who fancy themselves practical jokers, offering people inconspicuous popcorn? You say it is "absurd" to suggest they are winning sales by hiding in plain sight. That is precisely the point of the design of an inconspicuous bag. It doesn't scream crickets on purpose. That is not by accident. Anyone who apologizes for this bastardization is not questioning the narrative. That is precisely going along with the narrative.