I can't get "MY" vaccine when I don't even own one.
They always say "get YOUR vaccine" instead of "get A vaccine."
I can't get "MY" vaccine when I don't even own one.
They always say "get YOUR vaccine" instead of "get A vaccine."
The language is deliberate and manipulative. By calling it "YOUR vaccine", it is psychologically passing ownership of the treatment, and any possible negative side effects, as well as the "positive" feelings of virtue for "doing your bit" to "keep people safe".
If they said, "YOU MUST TAKE OUR VAXX.... OR ELSE!", while infinitely more accurate, that would have negative connotations to the target audience. This is psychological warfare.
The language is deliberate and manipulative. By calling it "YOUR vaccine", it is psychologically passing ownership of the treatment, and any possible negative side effects, as well as the "positive" feelings of virtue for "doing your bit" to "keep people safe".
If they said, "YOU MUST TAKE OUR VAXX.... OR ELSE!", while infinitely more accurate, that would have negative connotations to the target audience. This is psychological warfare.
(post is archived)