Part of why they're so successful is that they accurately understand that the average voter is an absolute moron. Taking the high road, giving factual information, and making compelling arguments are all completely useless in convincing a moron of anything. They'll just parrot whatever programming their given by media personalities, celebrities, etc. Consequently, you have to shift their attention to platforms and personalities that you control or that nobody controls. We should focus on building the infrastructure and the counter-culture that will allow that to happen.