Becasue there are (roughly) two ways dealing with citizens subjects: have them do what you want willingly, or make them do what you want by force. The first would be rehabilitating crime (if we, for the sake of the argument, agree with the quite absurd statement that hate is an illegal emotion), to re-channel this illegal hate in different ways, that are productive for the government or the society, OR the other way to be would be to disproportionally punish hate, this illegal emotion hate, and/or prevent it before it happens or stop it at the early stages.
I don't know about the conservatives (and to be honest I don't think that they're much different from the liberals), but the liberals firmly took the second approach. They rule their subjects by fear (or by "force", if you will), not by love.
I have mixed feelings about Michael Moore, but his segments about Iceland and Norway in "Where To Invade Next" are priceless. Iceland punished their bankers (in 2008, there was a world crisis), instead of rewarding them (like both USA and for example Russia did), but this is offtopic. Norway even lets their convicts have knives. When Moore asked a convict literally "when was the last time when you've been raped?" he answered "I don't ger raped, we have separate showers".
Anyway, "Big Tech" companies are so totalitarian it's ridiculous. They want to prevent "crime" (emotions they don't condone) instead of rehabilitating criminals. It doesn't answer your question but I thought it's marginally relevant.
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