Occupy Wall Street (2011-2012) was an anti-bank, anti-consumerist, against corporate influence on democracy, and against the economic inequality of the 1%. It was a movement that scared the hell out of the establishment. What is a more unifying message than 99% vs 1%? They were not willing to give up their money and power and they needed to redirect that righteous leftist anger somewhere else, because the issue - their power and wealth - was never going away, it was only going to increase. In come, the establishment's race war. https://i.ibb.co/3TwvbcG/image.jpg [The shift in word usage over time.](https://threadreaderapp.com/thread/1133440945201061888.html#:~:text=Once%20again%2C%20using%20%27the%27%20as%20a%20search%20term%2C,results%20for%20113%2C596%20articles--2.07%25%20of%20which%20mentioned%20%27racism%27) [It looks crazy long and it is, but you can just read the first post to understand the level of overrepresentation at the top. It helps understand why the focus of the hatred ended up where it did.](https://jssocial.pw/ppkey/fget/pic8/upload/UGwt0H7P5F.jpeg) Within 4 years, the left went from a message of unity of the lower classes against the powerful elite that is the 1% to a message of unity of people of colors against White.