> The name recognition of current incumbents is a real thing with studies done showing the effects on ease of reelection That's how it *should* be. If people recognize a name and still want to elect them, that's all the better than gambling on a name they haven't heard before. What you want to do is outlaw people from voting for who they want to vote for because ***you*** don't like who they vote for. There's no way to frame that as anything but communist.