Carl Jung remarked words were psychic organisms in the beginning of some essay or another, but didn't expand on that concept. I wonder if as psychic organisms, words are subject to a life and evolution of their own outside the psyche, necessarily dependant on the environment and forced to grow and develop in ways they weren't intended. That might be why, for example, John Adams considered himself a Liberal, but Liberals now in general think of him as far right. It's like the word has a place in time that as generations are further removed from its intended utterance, they are looking back and trying to describe the idea the word denotes while being too far away to see it well enough to describe it. I guess that's the long way of saying I agree with you that 'how we talk is how we think.' It seems that the components of language have a direct relation to how we can make sense of the world. Further, it is my conviction that the constant degradation of language I see online and hear in conversation is a sure sign of ideological subversion.