Have you heard of the meme?
For the uninitiated, it's basically a cartoon guy saying "I'm sick of all this political nonsense, I just wanna grill!" It's a guy who wants to be left alone and would rather enjoy his free time than get involved in politics.
The majority of conservatives are this guy. The only reason they are politically-aligned at all is because the Overton Window continually moves left, leaving them in the "right" category by default.
The average conservative just wants to be left alone, make money, and spend time with his family and friends. Conservatives are also very individualist about their beliefs. To be clear there's nothing wrong with that. However, it means that conservatives are a lot less effective than liberals.
Most conservatives adopt their political beliefs as a way to protect their passion. Taxpayers oppose higher taxes so they can keep more of their own money. Suburbanites support police so their homes and businesses can be protected. Nerds oppose SJW meddling in video games so they can have better games to play.
On the other hand, liberals adopt their political beliefs because their beliefs are their passion. Conservatives generally don't care what you believe, as long as things are going their way. Liberals need you to agree with them, and spend years of academic research devising belief systems and figuring out how to effectively promote them to the masses. Conservatives do jobs they love or that make a lot of money. Liberals beeline for jobs in the media, academia, entertainment, religion, politics, community organizing - anything that allows them to influence the thoughts of others.
For fun, liberals host symposiums and councils and conferences, and theorize about the ideas of progressivism and the best way to promote it. For fun, most conservatives listen to speakers who confirm their biases, or share jokes about Democrats and outrage porn.
Consider this: if you're right-leaning, you probably came up with your beliefs on your own, or gradually collected them from a variety of sources. You almost definitely did not get your beliefs from a university or an academic institution. Your beliefs probably aren't a defined pre-existing ideology held by millions of other people.
Compare this with people who are left-leaning - how many got their beliefs from a professor at a university? Many, maybe even most. Their beliefs are fully-established long-standing widespread ideologies. You can easily buy a textbook meant to explain and promote leftist ideology. You can even major in leftist ideology. Most colleges have entire departments dedicated to teaching and researching it.
Conservatives have nothing like the left does - because conservatives mainly adopt their views as means, while liberals see their views as ends. Because of this, liberals are willing to spend far more time, thought, and money into developing and promoting their views than conservatives are.
I'm harping on the same point here, but the takeaway is that conservatives (and right-leaning people) need to start refining their beliefs like the left has done. Most conservatives don't have a set of principles as much as they have a jumble of knee-jerk reactions to far-left outrages. So take the time to sit down with other conservatives and formulate your ideas into a consistent, appealing, functional ideology. Then figure out how to best share that ideology and win the hearts of the masses.
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