The moral of the story is price-gouging is good, but getting overly greedy isn't. The Colvin brothers were resellers that anticipated an immense demand, and went in search of product to sell before the demand hit. Had they simply sold things at, say, double the normal price instead of 10-20x the price, they'd have made an asston of money and no one would be reading this comment, because there wouldn't be a story to comment on.