I don't do the whole twitter /X thing but I did happen to see some guy named lucky posted that it is not organic and its actually scripted. Anglin has a post about it on his site interesting take on it. Its hard but I usually take the whole if its popular, I'm suspicious take on things like this... From the twitter thing: I didn’t want to comment on all this because Oliver Anthony seems like a genuinely great guy, but Matt Walsh’s sanctimonious word vomit forced my hand. There was nothing authentic about this song’s rise to popularity. Jason Howerton seems to be the key player involved in the astroturfing campaign. He’s the CEO of Reach Digital, which helps “media companies and political influencers grow their social media footprint exponentially.” Jason was one of the first accounts heavily promoting this song as he provided a background on Oliver Anthony and his faith. Jason indicates that Oliver Anthony had been contacted to record the song. Jason also admits he even covered the cost to produce the record.