I wouldn't confuse "boycott" with "I'm done with you!". A significant % of those offended and pissed off customers aren't ever coming back. A-B destroyed the brand and all of it's American symbolism, to be replaced with Dylan Mulvaney forever. Better beer options are abundant. They may get a dead cat bounce but how low will it go?
But you're not getting my point.
If 50,000 conservatives never buy another can of Bud Light forever, it doesn't matter to Anheuser Busch. They have billions of dollars. They've already won. Same with the boycott of Disney. Or the boycott of "Woke-a-Cola". Remember that one? Coke is doing fine.
Yes, they currently have a lot of money and can withstand a dramatic drop in demand for a long time, but the brand sales will never come back to its previous level of dominance in this generation. If they continue virtue signalling with their other companies, same results. Revenues fall, that big bankroll eventually gets much smaller, stockholders get pissed off at the board, bad things happen for them.
Edit- I think 50K customers is a serious underestimation of the number of irate consumers turned off by this A-B marketing faux pas. They won't buy the product, they will divest from A-B, they are disgusted and won't be back. They will relentlessly ridicule their friends who continue to drink A-B until they too stop.
(post is archived)