And the activist that convinced Ben & Jerry to boycott is another Shapiro. And the Israeli president (Bennett) has already come out with a statement, as has Netanyahu, the previous president, all over ice cream. What is going on you might ask? Could it be that this is a convenient bit of controlled opposition - after all, the last apartheid state (South Africa) was subject to extremely severe boycotts, including exclusion from the Olympic games. I don't recall a news cycle dominating hoo-ha about fucking ice cream swirling around SA. I think this is all about minimizing the scope of the discussions around the Israeli apartheid state in the run up to the Olympics, to try and keep the more serious sanctions off the table. Ice cream indeed.