The reason Bud Light is so damaged and not recovering is because their competitor's product is easy get everywhere: It's a beer. When I go to the grocery store or beer store, there are literally hundreds of beers to choose from. They all do the job, taste very similar and don't scream you're a faggot by holding one.
Bud Light's only differentiation was its perceived identity to America. Now it doesn't even have that because it's not American.
I don't want to be identified as LGBT, trans, queer or a faggot, so I don't drink Bud Light.
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