He's just a highly intelligent sociopath who has found a way to cash in on the cherry picked university propaganda he's been lecturing about for all of these years. His wife is more a reflection of who he is than the influence imo. The university system is a cornerstone of how jewish elites control intellectuals. Think about it. They pay the most intelligent people more than they are worth on the free market to live cushy lives with a high level of personal freedom. The entire game of "intellectuals" is competing to be the smartest guy in the room. Their "prestige" is measured by their "research", and they must beg for grant money to fund their "research". Institutions controlled jews decide what "research" is funded, so they can only "research" approved topics. After they do a few years of approved "research", they drink their own koolaid and become locked into a jewish ideological framework. This happens because they specialize and build more research on top of their old research. They have a professional investment in their "research" and become dogmatic about it. After that happens, they get "tenure", and get a level of job security no one else enjoys. Peterson took it a step further. He took that jewish ideological framework and monetized it, becoming an "e-celebrity". Of course the MSM gave him the publicity he needed. His worldview is drawn from a body of cherry-picked information within the jewish ideological framework that they literally financed with jew controlled grant money. He's a useful idiot.