I don't think you needed a study to know this. Also, people fucking HATE seeing a paywall popup. They just close the page or use archive.today or 12ft.io and if they still can't read it they just leave and go somewhere else. Archive: https://archive.today/MaMdu From the post: >>Newspaper revenue has been in decline for decades, and most Americans now prefer to get news from digital devices. In this environment, many news organizations – and not just newspapers – put paywalls on their websites or apps, blocking access to articles or other content unless news consumers pay or subscribe. The vast majority of Americans (83%) say they have not paid for news in the past year, according to a Pew Research Center survey conducted in March. Another 17% say they have directly paid or given money to a news source by subscribing, donating or becoming a member during that time.