So, basically, all the value of Tumblr was in the porn. Once they banned that, it lost 99% of its value. Verizon/Yahoo bought it for $1.1B, banned the porn, and then sold it for $10M. Less than 1% of the purchase price. Impressive!

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So, basically, all the value of Tumblr was in the porn. Once they banned that, it lost 99% of its value. Verizon/Yahoo bought it for $1.1B, banned the porn, and then sold it for $10M. Less than 1% of the purchase price. Impressive! (www.axios.com)

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Yahoo did not seem to understand where any of the trends were going.

If they had gone all in on Tumblr's media features adding full video hosting and easy live streaming to Tumblr it would have retained the vale.

Because Tumblr had outlasted Meerkat & Vine at this point. And as of this month Google removed the Hangouts on Air app that allowed easy streaming to YouTube.

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