They're a blue chip stock so they think they're untouchable as a corporation since they buy up other companies. Problem for them is people don't shop for brand so much nowadays when they can get the same quality for less from a store or budget brand and even if it isn't a 3 or 5 blade shaver there is always straight edges and the old replacement blade with 2 sides which are sharper than fuck and cheap also, just have to be more careful shaving since they will leave a gash if you go to fast or the shaver pivots a bit.