Their point has been pretty clear for a while: The way that men have traditionally talked (nothing about this is specific to White men), is now grounds for cancellation. Men are cancelled. Your choice is to act like a woman or a fag and keep your job, or continue to be a man, and they will try to lock you out of society. A certain subset of men -- cucks, jews, and pussies -- are on board with this. The rest they are trying to force it on.