Not necessarily a bad thing. This makes way more people into anti-vaxxers which, while demonizing them, also normalizes the term. The trick is to popularize usage of the term with popular enough connotations that it becomes just a point of disagreement instead of a slur. Achieve that and they lose a word-weapon.

I've decided if anyone wants to nitpick language then I'll just say I'm speaking pre-1984 English and that they are mistaken in whatever they say.

If you're not 100% with every part of our plan, you're 100% against it.

That’s actually a term in the dictionary lol. Complete Orwellian

That’s a good thing. An easier pill for normies to swallow

Since no one against experimental gene therapy being used by fascist and totalitarian states uses the term to refer to themselves... ok.

I'm a vaccination zellot for everyone other than me. Get fucking vaccinated people!

See?