Are you daft? No press is bad press. The hatred from one side just galvanizes the other. Baizuos will go out in droves and stock up on B&J and post it en masse on social media for the virtue signaling. It's free advertising, and also propagates cultural marxist ideologies in diaspora nations. At this point BDS is a sayanim controlled op imo. It's a no brainer from that standpoint. We'll call this the cultural marxists side. Then on the other side of the dialectic, the zionist side, there is the added benefit of forcing zionism and Israel to the forefront of the geopolitical gestalt. The neocons will rally der boomer magatards around Pro-Israel rhetoric, and force/expand some bullshit boycott bill deeper into the already compromised attack vector. What is kvetching against one jewish company going to actually change in their scheme of things? no no, for the sheckle counting jews, and hasbara jews alike, this is just simple cost analysis. Cultural Marxism and Zionism are two sides of the same coin. But to the jew, that's just 2 sides of the dodecahedron. The greatest weakness of Europeans, after our exploitable honor and altruism, is this related myopic/binary view (your view) that doesn't compute the possibilities of waging war on multiple fronts.