Hmm. I'm not daft at all. I'm just engaging with you and listening to other's ideas. I'm unsure why you believe my view is binary as I didn't say anything like that. To me, it makes zero sense to alienate any customers and have them spend their money elsewhere. Look at Coke... their sales are down because whites should be "less white". Years ago I stopped buying B&J for some tranny/kike/blm bullshit (I forget why, I just remember they are on my blacklist, like Kellogg's). There are many like me. All that I am saying is that it makes no sense to do it again and have even less people buying your shit. I think your point is that there is no bad press? I'm still not going to ever buy B&J again, and with this I'm sure more will follow.