That is a short article and an essential read. Thank you for posting that. https://www.independent.co.uk/news/world/americas/barack-obama-to-bring-whitehall-s-nudge-theory-to-the-white-house-10504616.html https://www.politico.com/agenda/story/2015/10/obamas-effort-to-nudge-america-000276/ https://www.forbes.com/sites/beltway/2015/09/16/obama-nudge-government/ edt: https://en.wikipedia.org/wiki/Nudge_theory