I remember years ago, when I still thought he was just a smart guy. (I was stupid then). He talked about fake meats and how it was much easier to scale in production, compared to real meats. He said something similar to this: «You can only have so many cows before you get problems with contamination and animal rights groups» and «fake meat is made industrially and production can be scaled prectically indefinitely» I thought that was a reasonable argument, and a fair way to «outcompete» the mest industry by just producing cheaper «meats». Little did I know his plan was not to make fake meat cheaper. He was going to make real meat more expensive. Making, selling, and eating the fakes is fine. What I hate is how (((they))) rig the system to force everyone to their way. If there was any honesty you would compete on price, health, quality whatever to get the customers. Not by forcing you to chose between bugs and extruder «meats».