I know quite a few people who have told me they didn't want to watch that liberal garbage. The NBA went through something similar, turning on their white audience, and it had a huge fall from grace it never recovered from. A lot of people watched this one because of Brady too, not because they liked the teams or anything. If there was no Brady and no home team in the super bowl, the ratings would have been even lower. NFL really fucked up getting political. Their future now is try and go back to not being involved in politics, where blacks and liberals will call them all racist and try and destroy them, or they can go full BLM/SocJus and drive away their white audience. Unless the NFL comes up with some sort of brilliant move, they will be as relevant as the NBA in a few years.