Yeah, they think it's a moral crusade. It's all about "slave morality", where they demonize strength, decency, normalcy, etc. They're so inferior in most ways their only recourse is to band together a gang of misfits under the guise of moral or intellectual superiority, based on rules they make up that conveniently only apply to them. A simple example is how they frame it as losing a jew controlled debate means they win, but me beating the fuck out of them doesn't count as a win because it's mean/bad.