They can get money at least. It's not the same as a free service, where they can arbitrarily enforce terms of service and you have no damages to claim. Of course it will come down to the details of the contract between Parler and AWS. Hopefully it wasn't too one sided. I suspect, however, that Parler was paying Amazon a lot of money, which means it's not nearly as easy for Amazon to say they owe nothing to Parler.
The problem people have faced is that they have to prove that they weren't violating the terms of service. Usually, the terms of service are overly broad, vague and arbitrary and since you (the customer) agreed to them, it is difficult to prove that you were in compliance. That is why companies that have billions to spend on lawyers always win.
If you sign up for a ToS that's the same as what a consumer gets for free off of, say, Reddit then yeah you don't have much grounds. I can't see why a business of any scale that's paying for service would put up with that. It sounded like, in fact, Parler had a stipulation with Amazon that they get 30 days' notice. I have no idea of the details. You notice Parler is suing, so they probably have some idea what they are doing.
Basically, if you pay them, you have some rights. If you are getting something for free, you don't.
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