Twitter fucked up, they damaged their business model. Companies go on Twitter to build their brand and engage with their customers. They pay Twitter for this, via ads, to get engagement and gain followers. Twitter sent two messages to business with the Trump ban
Even if you're the President of the United States, we will ban your account and invalidate every penny you've ever invested into the platform if we don't like you
You can spend money and time gaining followers, but if we don't like their politics we'll ban them and invalidate every penny you've invested in engaging and gaining that user as a follower.
Twitter went from being a safe marketing investment that is growing users to an unsafe one where your audience can be banned for something that has nothing to do with your business. And FYI, that's their business model, it's how they primarily make money. Jack has completely lost sight of the purpose of Twitter. It's to let normal people talk to provide an audience to advertisers, it's not a political movement.
Jack has no way to fix this, he either backs out of all his bans and tells business they made a mistake and Twitter is safe to advertise on. Either he loses business or he loses a large portion of the audience. A president that's supposedly going to be gone forever after January 20th is a very odd hill for Twitter to die on.
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