The real thing that should be plummeting is Amazon. Imagine wanting to host with that for their 99.999% uptime when you can get shut down at any time when you can have 99.99% uptime for 70% of the cost and no political threats.
Everyone should be ditching Amazon immediately, and advising their employers to do so. These dumb asses and parler are saying they can't operate without Amazon. If you have only a 99.99% uptime that leaves a 0.01% chance of business failure over it in the worst case scenario. If that's the options you have then you do it. Even youtube has gone down and they don't haven't been kicked out of the market for it.
The tiniest margins in percent uptime are a false economy. Most tech people chase it because they want to cover their asses in case something does happen and their boss says, why didn't we go with the one with the tiniest fraction more up time. This helps Amazon sell their services way over valued.
Parler's downtime really should be counted in the uptime stats if we are being honest. Doesn't sound like perfect uptime to me. So their uptime stats are a lie anyway.
In terms of scale, there is always a way to scale using multiple services. You'll even find that some of them have advantages like almost free storage, or cheap ram, or cheap processing. With some effort you can run nearly for free. It just takes (a lot) of market research. You can beat Amazon's bang for buck by entire folds. Then you can afford to use redundancy to make up for that uptime (something you need anyway because of your own errors), and bam, you have something better than Amazon, saved yourself almost all the money, aren't giving money to Amazon, or granting them a monopoly, or exposing yourself to being the next target of the tech cabal.
It's completely advisable to ditch Amazon.
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