They've always had collectibles though, they've been a big time collectible for ages. They make so many different ones that are theme related and a lotta folks collect them as a hobby. I once traded a transistor radio (the old days) for a Zippo with a WWII Army Air Corp badge. It was cool. They have everything from John Deere tractor ones to God knows what ... there's a million of 'em. Kinda like some people collect Pez dispensers.