>The biggest risk that you can have in an organization is not having ideas and not trying new things. How did that work out for you recently? >But it isn’t all about market share. Doukeris and his team also buy into the radical 2020 “Davos Manifesto” as outlined in its “Universal Purpose of a Company” statement: >A company is more than an economic unit generating wealth … Performance must be measured not only on the return to shareholders, but also on how it achieves its **environmental, social, and good governance objectives** … It responsibly manages near-term, medium-term, and long-term value creation in pursuit of sustainable shareholder returns that do not sacrifice the future for the present. No shit you guys destroyed yourselves. >the goals include smart agriculture, water stewardship, circular packaging, climate action, responsible sourcing, **DI&E**, and other benchmarks all derived from the 17 **UN Sustainable Development Goals.** >Our business, is not just making beer. No. Making friends is our business. Be aware of the "friends" you keep. >it’s very important that you … keep learning So, what did you learn?