At some point, the financial backers should turn off the money. But apparently they still believe keeping the infrastructure working has value.
At some point, the financial backers should turn off the money. But apparently they still believe keeping the infrastructure working has value.
At some point you'd think advertisers and cable providers are going to start asking why they are paying for a station which has such a low audience.
At some point you'd think advertisers and cable providers are going to start asking why they are paying for a station which has such a low audience.
Advertisers don't care because they pay for the viewership. When viewership goes down, ad rates follow. Cable operators also don't care because the cost of supplying the station is zero. CNN can't charge a cable operator to carry it. In fact, it's quite possible CNN is forced to pay to be on the network.
Advertisers don't care because they pay for the viewership. When viewership goes down, ad rates follow. Cable operators also don't care because the cost of supplying the station is zero. CNN can't charge a cable operator to carry it. In fact, it's quite possible CNN is forced to pay to be on the network.
Networks charge cable providers. Is CNN different for some reason?
Networks charge cable providers. Is CNN different for some reason?
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